Sally B's Skin Yummies Earns The EWG VERIFIED™ Mark

Recently we discussed why, as a company, we were currently not pursuing USDA Organic Certification for our products. What we couldn’t tell you, was that around the same time we wrote that blog, an important verification program was being developed by the Environmental Working Group (EWG): EWG VERIFIED: FOR YOUR HEALTH™. When the program was announced last Fall, we jumped at the chance to submit our products (and heaps and heaps of other information). We have been huge fans of the EWG and their work to protect human health and the environment through research, unbiased testing, advocacy, and education. They strive to increase transparency in the marketplace and highlight the many weak standards that govern consumer products. For example, the U.S. government does not require safety testing on personal care items before they hit the store shelves. Companies can use almost any ingredient – including potentially harmful ones – in their products.

This mission, which we believe in so much, is the foundation of EWG VERIFIED™ program, so for us, this mark is a powerful one to place on our products.

Seeing the EWG VERIFIED™ mark means that a product avoids the EWG’s ingredients of concern, and the company is committed to full transparency and operates under good manufacturing practices. The product also:

• Meets EWG’S strictest criteria for transparency and health,
• Avoids ingredients that authoritative health bodies have flagged for potential health concerns,
• Has labeling that fully discloses its ingredients,
• Uses adequate preservatives,
• Is free of contaminants, and
• Uses a manufacturer that follows good manufacturing practices.

The EWG VERIFIED™ mark will help shoppers quickly and easily identify personal care products, including cosmetics, which meet EWG’s strictest standards while shopping in stores and online. Items bearing the mark must score in the “green” range in EWG’s Skin Deep® cosmetics database and meet additional criteria set by EWG scientists.

We are excited to announce that some of our products have passed the rigorous verification process and have earned the right to bear the EWG VERIFIED™ mark. You will soon see the seal on our product label, but can already find it on the product listing on our website. Just look for the mark!

We're honored to be one of 12 companies to help kick start this important verification. We will continue to uphold the standards of the EWG VERIFIED™ program and work towards verification for the rest of the Sally B’s product line. In the meantime, you can learn more about EWG VERIFIED™ by visiting: www.ewg.org/ewgverified