Can the Color of a Product Indicate its Toxicity?

We’re always looking for easy-to-spot red flag warnings to help us become more educated consumers in the makeup aisle, because we all know that remembering a list of hard to pronounce ingredient “no’s” is close to impossible. Recently, over lunch with a friend, we started talking about the quirkiness of natural products and stumbled upon one red flag (or should we say "white flag"), which might just revolutionize the way you shop: the color of the product.  


This friend was telling us that, while she loved our Nighttime Antioxidant Serum, her husband was quick to point out the orange tint on her face when she put too much on. He was right. The Seabuckthorn Oil and the Co Q10 in the Nighttime Serum can leave behind an orange tint (it does go away, by the way), but since these two ingredients provide so many powerful benefits, we just couldn’t leave them out.  What about the color of our other products? Our Intensive Eye Repair has a grey tint and our Tamanu Luxury Facial Cleanser, Facial Dream Cream and Eco Body Lotion are more off white than pure white. Our Sugar Scrub is a bit beige due to the unrefined color of organic sugar and our Lavender Hand Butter will turn a little brown over time due to the real vanilla it contains. Is there something wrong with our products since they are not bright white like other lotions and creams on the market? Nope! There actually might be something wrong if a product is too white. 

While some of our ingredients are a brilliant white to begin with (think Shea Butter, Coconut oil, and Kokum Butter), when we mix them with other good-for-you ingredients, they start taking on a color all of their own. So, what about the other products that are pure white? If a product is pure white, it could indicate a chemical was used to achieve the color. Now we’re not saying all pure white products will contain chemicals, but it’s a good indication that you should take a second look at the ingredient listing. 

The same goes for unnaturally colored products, especially shampoos, conditioners, and body washes. While it’s fun to have your cucumber-scented body wash squirt out vibrant green, we’re pretty sure that wasn’t achieved from cucumbers. 

Take inventory of the products you have at home. Do this quick color test and if any of your products look unnaturally colored, type the product into the EWG’s Skin Deep Database and see how they rank. 

Are there any products that you use on a daily basis that surprised you with their toxicity?



  • Sally B

    Hi Taina,

    We love your passion for non-toxic products!

    Have you seen our B Smudged eye color? It’s not the traditional eye liner that you might be used to, but instead is a tint of color intended to be used at the base of the lid to add a pop of color.

    We also have two Serums – a Daytime and Nighttime. The Nighttime is full of antioxidants, which is a great product to minimize the signs of aging. Our Intensive Eye Repair is another great product for tightening the skin around the eye.

    If you’re ever questioning your products or want to find a non-toxic sunscreen or mascara, head over to You can search for all sorts of products and learn about their toxicity.

    Let us know if you have any questions!

  • TAI

    Hey what about eye liners? Do you have any natural and organic for sale? And eye mascara. And a good sunblock? And do you have any serum to take away the cowfeet around the eyes and the dark spots in the face? All that is in the face and all the commercial ones are toxic, probably the make the problem worse with time.
    I dont want to continue using the commercial ones! thanks in advance for your help! Taina

  • Sally B

    We couldn’t agree with you more, Teresa!

  • Teresa Davis

    Great article!! I do pay attention to artificial color in skin products and avoid them. But I never gave a thought about the color white. Thank you so much for this information. We need to know what we are buying and putting on our bodies. If you are going to spend your hard earned money on skin care why would you buy chemicals and toxins that can harm you. You may end up spending even more money on doctor bills later.

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